New Omni QLED Model
At its annual hardware event Amazon introduced an upgraded Omni QLED television. The new QLED offers a brightness increase of about sixty percent over prior Omni QLED versions and features nearly double the local dimming zones, though the exact count varies by screen size. Available in 50‑inch and larger configurations, the 50‑inch model starts at $479.99, while larger sizes, up to 75‑inch, are also offered.
Fire TV 2 and Fire TV 4 Series
The lineup also includes refreshed Fire TV 2 and Fire TV 4 models. The Fire TV 2 serves as the most affordable tier, beginning at $159.99 for a 32‑inch screen, with a 40‑inch option also listed. The Fire TV 4 sits in the mid‑range, offered in 43‑inch, 50‑inch, and 55‑inch sizes, starting at $329.99. Both series are slated for preorder now and will ship next month.
Alexa Plus Integration and Omnisense Detection
All new Fire TVs incorporate "omnisense" presence detection, allowing the televisions to power on automatically when someone enters the room. In addition, the devices feature Alexa Plus, a more advanced voice assistant that enables users to control the TV without a remote, receive personalized suggestions, and even locate specific scenes within movies via spoken queries.
Pricing and Availability
Pre‑orders for the entire Fire TV family are open today, with shipping scheduled for the following month. Pricing spans from under $160 for the entry‑level 32‑inch Fire TV 2 to just under $480 for the 50‑inch Omni QLED, providing options for budget‑conscious shoppers as well as those seeking premium performance.
Legacy Mini LED Fire TV Recap
Last year Amazon launched its first Mini LED Fire TV, signaling a push into the premium TV market. That model boasted up to 1,344 dimming zones (depending on size), a 144 Hz refresh rate, and peak brightness of up to 1,400 nits, establishing a foundation for the current Omni QLED improvements.
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