Bluesky is letting ordinary users build their own interactive apps. At TechCrunch Disrupt on Thursday, the open social network announced that Attie, its experimental AI tool, can now produce websites, quizzes, games, polls and other small social experiences that creators can share with others.

Attie launched earlier this year as a way to use AI to build custom social feeds. The new capabilities push it into a different category. Users type a prompt describing what they want, and the tool generates the app. A simple poll about Pokemon Red and Pokemon Blue took only a few minutes to produce in one hands-on test. Each finished app is hosted on the attie.site domain and carries a credit line naming the person who made it.

Attie's website showcases several examples, including a "Flappy Butterfly" take on Flappy Bird, a drum machine, a quiz and an idle clicker game built around a celery man. The reviewer who tried several of the apps described them as lightweight novelties, though the drum machine stood out as a favorite.

Schneider framed the product as a shift away from solo programming. He said he wants people to build together, not alone. "Vibe coding today is kind of a single-user, solo experience," he said in an interview at Disrupt. "And what I want to be able to do is build together or build for a group of people, and that's what this product does." He called the idea "social vibe coding or vibe coding for your community."

Schneider took over the company on an interim basis before taking the top job. He previously served as CEO of Automattic and is a partner at True Ventures. Former CEO Jay Graber stepped down in March to become Bluesky's chief innovation officer, and Schneider has since been leading the company as it moves into the AI era.

Creators who build with Attie are linked to their AT Protocol identity, the same underlying system that powers Bluesky and other decentralized social apps. Attie also suggests projects based on users' public Bluesky profiles. Builders can bring their own AI model or choose from open-weight options.

Bluesky COO Rose Wang said distribution is the real challenge for anyone making apps right now. "Everybody is building ... But the big question is: Who's using the thing you're building, because we haven't solved that problem with distribution," she said. "What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn't stand alone."

That distribution matters for Bluesky. The company has 47 million registered users, but engagement has declined, and some people who tried the service later went back to X. Attie is also serving as a testing ground for ideas the company hopes will bring people back. Bluesky plans to focus on both developers and communities in the coming months.

A second feature is also in the works. Schneider said support for private data, which he described as the top request from developers, is now in alpha testing. The company plans to roll it out by the end of the year.

Schneider said he expects a wave of small, playful apps to follow. "There should be lots and lots of these fun, small social experiences for your friends," he said. "We don't all have to go communicate with the entire world all the time."

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