Campaign Overview

Eufy, the smart‑security camera brand owned by Anker, rolled out a promotion last winter that paid participants $2 for each video they submitted showing either a package theft or a person pulling on a car door. The company explicitly stated that it did not require the footage to be authentic; staged recordings were acceptable. The promotion was designed to amass a large dataset—specifically 20,000 videos of each incident type—to improve the company’s artificial‑intelligence models that detect on‑camera theft events.

Compensation Structure and Limits

According to a community posting, Eufy limited contributions to a maximum of 10‑video submissions per device for each activity, capping the total payout at $20 per device. The campaign ran from Dec. 18, 2024 to Feb. 25, 2025, offering a straightforward monetary incentive to encourage widespread participation from its user base.

Industry Context

Paying consumers for data that fuels AI development remains relatively rare. The article notes that a separate app, Neon, previously offered users payment for recordings of phone calls, intending to sell the data to AI firms. Neon’s initiative was temporarily paused while the company addressed security concerns, though its founder indicated an intention to resume.

Privacy and Security Concerns

Eufy’s outreach arrives against a backdrop of prior security missteps. In recent years, the company faced a flaw that inadvertently uploaded local video recordings to cloud servers without user permission and another issue that exposed private videos to strangers. While the promotion itself was framed as a data‑gathering effort, critics highlight the potential for further privacy erosion, especially given the acceptance of staged footage that could blur the line between genuine evidence and manufactured content.

Company Response and Outlook

Eufy did not‑yet‑respond to requests for comment on the campaign. Nonetheless, the initiative underscores the brand’s focus on refining its AI‑driven detection capabilities for incidents such as package thefts and attempted car thefts or carjackings. By incentivizing user‑generated content, Eufy hopes to accelerate model training, though the approach also invites scrutiny over data authenticity, user privacy, and the broader ethics of monetizing personal security footage.

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