Meta has announced that it will now allow AI agents of businesses' choosing to set up and manage WhatsApp Business messaging. This development comes alongside the company's new AI-focused subscription plans. Previously, setting up WhatsApp Business messaging was a more cumbersome process that required developers to navigate multiple tools and services, including the Developer Console, Meta’s Business Manager, the API reference, and their editor.
With this new capability, businesses can simply ask their preferred AI agent to set up WhatsApp Business messaging by chatting with it and describing what needs to be done. This is made possible by the new WhatsApp Business Tools MCP, an MCP (Model Context Protocol) server that directly connects an AI coding agent like Claude, Cursor, Codex, or ChatGPT to the WhatsApp Business Platform.
The introduction of this MCP server expands Meta's existing lineup beyond those for managing ads and monitoring app configurations to one specifically designed to help onboard businesses to WhatsApp. Many other tech companies, including PayPal, Stripe, GitHub, Notion, Slack, Salesforce, Atlassian, X, Google, and Microsoft, also offer MCP servers that enable AI agents to securely interact with their services.
In Meta’s case, the AI agent will handle much of the busywork involved in the WhatsApp Business setup process. This includes creating the company’s WhatsApp Business account, adding and verifying its phone number, registering it for access to the Cloud API, checking the business’ Terms of Service, and more. Businesses will also be able to use the AI agent for other tasks, such as describing a messaging template they want the AI to create or having the agent edit an existing template.
Additionally, businesses can test messages and webhooks and monitor things that may have previously gone unnoticed, like the Terms of Service, payment method, and Business Verification. During setup and configuration, Meta’s other MCP server, Meta Social Technologies MCP, can also be used to discover API endpoints, search documentation, and help troubleshoot errors.
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