London-based Nous has raised $17 million to take its household AI agent outside the UK and add new features. Heartcore Capital and Mosaic Ventures, which backed the company's seed round, provided the money. Chalfen Ventures, Joyance Partners and Bain Future Back Ventures also joined the round.
Angel investors include Monzo and GoCardless co-founder Tom Blomfield, Founders Factory's Brent Hoberman and Faculty co-founder Marc Warner.
The agent moves households to cheaper car insurance, energy, broadband and mobile deals. It also cancels subscriptions and fills in forms. Beyond those tasks, it flags expensive contract terms and renewals, keeps family calendars, finds local tradespeople and books appointments.
Nous is built to act rather than advise. Once a household signs up, the agent makes decisions and carries them out instead of simply sending suggestions. The company says almost 250,000 UK homes now use the service, and a new one joins every minute.
Nous estimates that it looks after about £2,765 ($3,703) of each home's yearly spending, which adds up to more than £685 million ($917 million). A typical household saves £734 ($983) on its bills, the company said.
Founder and chief executive Greg Marsh previously co-founded onefinestay, the luxury home rental marketplace that Accor bought in 2016. He started Nous in 2021. The company raised a $9 million seed round the following year, TechCrunch reported at the time.
The product left beta in 2025. Nous uses large language models for most tasks. For sensitive actions, such as money decisions, it switches to fixed rules, which the company says reduces the risk of errors. Because Nous is registered with the Financial Conduct Authority, it can also handle regulated products such as insurance.
“This isn’t a toy for tech bros,” Marsh said. “The vast majority of our users are women, typically working mums, who have to carry much of the mental load for their household.”
The company says it does not sell customer data or earn money from advertising. As a result, its agent works only for users rather than for suppliers.
Nous is positioning itself as a specialist as broader personal agents move toward consumers. Meta launched its Muse personal agent in September. Weeks later, Instinct raised $1 billion at a $10 billion valuation.
Marsh put the annual value of automatic payments made by British homes at £1.7 trillion. He predicted that agents would manage more than half of that within ten years.
Over the next year, Nous plans to use the new funding to cover more spending categories and more regulated work, including wider insurance and other financial services. It will also add tools for everyday chores and expand into other countries.
Este artículo fue escrito con la asistencia de IA.
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