What Is Meta's Style Sketch App?
Meta has quietly launched Style Sketch, an AI fashion app that builds outfit ideas from clothes users already own. The app is available in Indonesia, Singapore and Thailand on iOS and Android, and the company has not said whether it plans a wider rollout.
How Does Style Sketch Build a Virtual Wardrobe?
Style Sketch starts with the closet. It can connect to Instagram and build a virtual wardrobe from photos users have posted. People who would rather not link their account can add items themselves by snapping a photo, recording a quick video or uploading images from their camera roll.
From there, the app suggests outfit combinations matched to a user's style. Users can then try the looks on a “realistic model matched to your body shape and skin tone,” according to the app description. Instead of relying only on random suggestions, a person can select a specific item from their wardrobe and get fresh outfit ideas built around it.
Can Style Sketch Plan Outfits for Travel?
Travel gets its own feature. Users enter a destination, trip length and planned activities, and the app produces a day-by-day outfit plan that accounts for the weather forecast and itinerary.
Social media consultant Matt Navarra first spotted the app. Meta did not respond to a request for comment on the launch or its plans for wider availability.
Style Sketch is not the first tool to try this. Several apps already use AI to digitize wardrobes and visualize new outfits, including startups such as Alta. Google Photos also lets users turn pictures of their clothes into digital closets where they can create new outfit ideas.
Meta's edge may come more from distribution than from novelty. The app's connection to Instagram gives users a visual record of their personal style that they already keep on the platform.
Style Sketch is one of a growing run of AI apps from the company. Meta recently launched Waddle World, which essentially looks like a Tamagotchi clone with AI. It has also released Pocket, a tool for vibe-coding games, and Vibes, which lets users quickly generate AI-powered videos.
The launches fit a broader effort. The Wall Street Journal reported earlier this year that CEO Mark Zuckerberg told employees the company plans to release far more apps than it has historically. AI-driven efficiencies have made it faster and easier to ship new apps, according to the report.
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