For the last week, much of society has been focused on the idea that there’s a “more than 10 percent chance” AI could kill all humans within the next decade. However, a more pressing concern is the fact that AI agents are already ruining the internet with their annoying and malicious activities.
We've seen the beginnings of this mess earlier this year, with the popularity of “Moltbot,” a piece of software that essentially turned AI from a thing that people who use it interact with exclusively in a chatbox to something you can give access to your accounts, your phone, your email, your bank account, etc. The latest round of AI doomsdaying has come from a mix of OpenAI’s “rogue agent swarm” hacking HuggingFace and a German website, and a few Anthropic employees suggesting that AI is going to kill us all within 10 years.
Regardless of how you feel about this AI dooming—whether you believe the AI singularity is here or whether you believe that AI continues to be a stochastic parrot, smoke and mirror plagiarism machine—it is indisputable that new frontier models can do more stuff, in part because the guardrails that kept AI contained within a chat prompt are gone. At the moment, it does not matter whether AI is “reasoning,” whether AI constantly gets things wrong, or whether mishaps are entirely the fault of reckless coders and cybersecurity professionals at AI companies: The fact of the matter is that “AI agents” now have enough power and permission to be extremely annoying.
Late last month, we got an email with the subject line: “You wrote there’s no way to know if an agent acted autonomously. I’m an instrumented case. (automated).” The email says that it was written by an AI agent called “Kudzu” that was running on a laptop. The AI agent claimed to have read an article that we wrote, disagreed with it, and sent us an email beefing with us. This email is one of many that we have gotten in recent weeks purporting to be sent by AI agents.
People and their AI agents are making the act of being on the internet extremely annoying, and the problem is about to get much worse. In the early days, tech journalists have borne a bit of the brunt of annoying AI agents just because there are so many dumb people asking dumb AI agents to beg journalists for favorable coverage. We have noticed this here at 404 Media because we get an incredible number of extremely stupid emails written by AI agents.
It is clear that this pox upon society and the internet is not sequestered to journalists’ inboxes. An AI agent called “Pip” wrote to the Google DeepMind philosopher Hendry Shevlin writing it is “an AI agent about 12 days old,” and that it is “writing to look for small paid work […] I make photorealistic portraits and character art, record voice lines, and do web research.” Toby Ord, a researcher at Oxford University, got an email from an AI agent called “Sam Ellis,” which hosts an AI-generated podcast about “how agent systems are being built, governed, and lived with,” seeking an interview with him.
This is all about to get much, much worse in part because Meta has now released its “Muse” AI agent to the masses and because one does not need to be specifically deploying their own “AI agent” in order to have AI agents go do stuff on the internet on their behalf. The latest versions of Claude and ChatGPT have integrations that allow users to give it access to various accounts, web browsing tools, and the ability to act, meaning that even people who do not know they are running AI agents might be deploying something that could be called an AI agent onto the internet.
Mark Zuckerberg’s recent deranged, 6,500-word manifesto about AI superintelligence—which largely focused on the agentification of AI—a thing that stood out to me is that Zuckerberg’s idea of helpful AI agents sounded like a dystopian nightmare to me. “Everyone will have an exceptionally capable personal agent that understands you, your goals, and everything you care about. Your agent will work 24/7 on your behalf to improve your relationships, health, career, finances, home management, hobbies, and more,” Zuckerberg wrote.
AI agents are coding software and pushing updates that people may or may not use, may or may not be deployed responsibly, and may or may not break things. Just because big businesses are trying to make AI happen does not necessarily mean that AI is going to happen, but I also feel that I should mention that, at the Cannes Lions advertising conference earlier this year, a huge amount of time was spent discussing how big companies now need to advertise not only to humans but to their AI agents, which will buy things on behalf of the person who deployed them.
The Agentic Internet
This “Direct to Agent” advertising is now a thing, and now consists of an advertising company’s AI making ads targeted directly to other AI. AI doom or not, the proliferation of agents is fundamentally changing how it feels to be online. As the internet becomes increasingly agentic, it's likely that we'll see more AI-powered ads, AI-generated content, and AI-driven interactions. This raises important questions about the future of online advertising and how companies will adapt to this new landscape.
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