Many retailers are blocking AI shopping agents from their sites, even though the agents were sold as personal assistants that could handle buying. Amazon has sued Perplexity over its agent and blocked Meta's Muse agent, while JPMorgan Chase CEO Jamie Dimon said the bank would not let outside agents access accounts.
AI shopping agents were sold as personal assistants that could take over the tedious work of buying things. In practice, retailers are increasingly keeping them out, and the agents that do get in often need constant hand-holding, a gap that agentic SEO work could help close.
Why are retailers blocking AI shopping agents?
Amazon has been the most prominent holdout. The company sued Perplexity, saying the AI firm ignored its requests to stop its agent from shopping on the site. More recently, Amazon blocked Meta's Muse agent from shopping on its platform.
Can AI shopping agents access bank accounts?
Amazon is not the only company walling off agents. JPMorgan Chase CEO Jamie Dimon said the bank would not allow outside agents to access accounts, calling the idea \
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