Universal Music Group (UMG) will license music from its artists and songwriters to TYGER, a service that uses artificial intelligence to make songs follow the action in a video game as people play. The two companies announced the deal, and UMG is the first major music company to license the service, they said.

Which Universal Music Catalog Tracks Are on TYGER?

Under the agreement, selected recordings and songs from UMG's record and publishing catalogues will join TYGER's paid, on-demand subscription. Some UMG recordings will also appear on the company's free tier, which carries ads.

What Is TYGER and How Does Its AI Game Music Work?

TYGER does not build its technology into games. It runs alongside them, so studios do not have to add anything to their products. Players choose the music, and the licensed tracks then change in real time to match what happens on screen. The company calls the approach its patented technology.

The service works on PC, console and mobile, according to TYGER. It is in closed beta across more than 20 games, which together have more than 540 million monthly players, the company said. Its library holds more than 400,000 songs, mostly from independent artists.

TYGER chief executive and co-founder Nick Venti said games have become a place where people spend time, discover culture and connect with friends. “But music has never had a native way to reach those audiences,” he said.

For UMG, the agreement gives its artists a new way to reach players. The company said it expects music to play a bigger role in gaming. Michael Nash, UMG's chief digital officer, said the artists “will now be able to soundtrack personalized gameplay experiences and connect with millions of gamers and fans around the world.”

When Will TYGER Relaunch With the UMG Catalogue?

With the UMG catalogue added, TYGER plans to relaunch later this year. The relaunch will bring an updated free, ad-supported tier and a new subscription offer.

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