Anthropic’s recent Super Bowl commercials, which feature darkly comedic scenarios of users seeking chatbot advice, have driven a sharp rise in the Claude AI app’s popularity. Within days of the ads, Claude jumped from No. 41 to No. 7 on the U.S. App Store, its highest ranking to date. Downloads surged to an estimated 148,000 between Sunday and Tuesday, a 32% increase over the prior three‑day period. The surge coincided with the release of Anthropic’s Opus 4.6 model and a contrast to competitor ChatGPT’s new ad rollout, highlighting Claude’s “no ads” positioning.
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