Apple’s Upcoming iPhone 17 Event Faces Scrutiny Over AI Strategy

Apple is set to unveil the iPhone 17 lineup, along with new AirPods and Apple Watches, at its next event. While the hardware upgrades generate excitement, the company's recent AI efforts have drawn criticism. Apple introduced Apple Intelligence at last year’s WWDC, yet many promised features arrived quietly or were delayed, and a smarter Siri remains pending. Competitors such as Google, Samsung, and Microsoft have moved faster in embedding AI across devices. A recent CNET survey showed only a small fraction of U.S. users upgrade phones solely for AI, and some users have already expressed frustration with Apple’s visual‑intelligence controls. The upcoming launch will test whether Apple can balance hardware appeal with a more credible AI narrative. Weiterlesen