TechCrunchGoogle’s AI-generated answers, known as AI Overviews, now appear in 43% of searches, up from 15% a year ago, according to market‑intelligence firm SimilarWeb. The surge has turned Google from a gateway to a destination, extending the time users spend on its platform. While the shift boosts Google’s engagement, publishers see referral traffic shrink as AI citations replace clicks. Recent data also shows a rise in AI Mode visits and longer, conversational queries, reshaping how the web is navigated.
Leggi di più