Tag: ad tech

OpenAI has begun testing advertisements inside ChatGPT, initially rolling them out to a limited group of advertisers and users on free and lower‑cost plans. The ads appear alongside conversational responses and are charged based on views rather than clicks. Early advertisers report difficulty measuring campaign performance because traditional metrics like clicks and conversions are hard to apply to a dialogue format. While the move aims to offset OpenAI’s growing infrastructure costs, brands remain uncertain about the value of these new ad placements. Leggi di più

Hero, a productivity startup founded by former Meta employees, announced an invite‑only autocompletion SDK that fills in AI prompts based on context. The SDK can populate travel details, image‑generation parameters and other fields, reducing back‑and‑forth interactions. Co‑founder Brad Kowalk said the technology finishes tasks "10 times faster" and opens use cases from travel to ads. Hero, which recently secured additional funding, is testing the feature in its own app and exploring partnerships with ad‑tech firm Koah Labs. Leggi di più

In a federal antitrust trial, the Department of Justice argues that Google has illegally monopolized the online advertising market by tying its ad exchange, AdX, to its publisher ad server, DoubleClick for Publishers (DFP). The government asks the court to force Google to sell these key assets and to open‑source the auction logic that determines which ads win. Google counters with a proposal for behavioral fixes and emphasizes that sweeping breakup remedies could harm innovation and user privacy. Testimony from publishers underscores the central role of Google’s tools in funding free content on the web. Leggi di più

Judge Brinkema ruled that Google illegally secured monopoly power in online advertising, prompting a new round of courtroom arguments. The Department of Justice and Google lawyers are now debating whether the decision should force a breakup of Google's AdX exchange. The DOJ maintains that Google unfairly locked up the ad‑tech market, while Google argues its products are efficient and face ample competition. Leggi di più

The European Commission has imposed a record fine of €2.95 billion (just under $3.5 billion) on Google, concluding the company abused its dominant position in online advertising. Regulators said Google favored its own ad exchange, AdX, in both its publisher ad server and ad‑buying tools, creating a conflict of interest across the adtech supply chain. Google has 60 days to stop the self‑preferencing practices and must propose remedies, or face further action. The company announced it will appeal the decision, arguing there are maybe alternatives to its services. The fine is the EU's second‑largest antitrust penalty ever. Leggi di più