Tag: Adam Mosseri

Instagram head Adam Mosseri highlighted the rapid rise of AI‑generated images and the growing difficulty of distinguishing real photos from synthetic ones. He cautioned that the platform must adapt quickly, emphasizing the need for new credibility signals, cryptographic photo signing, and clearer labeling of AI content. Mosseri also urged camera makers to help verify authenticity at capture and called for tools that empower creators to compete with fully AI‑produced media. Leggi di più

Instagram chief Adam Mosseri warned that authentic content is becoming scarce as AI‑generated posts flood feeds. He argued that the focus should shift from merely creating content to producing work that only the creator could make. Mosseri proposed fingerprinting genuine media—using existing metadata such as EXIF and XMP—rather than watermarking AI output. He highlighted the role of platforms like Meta, OpenAI, and Google Gemini in providing tools for both polished and imperfect aesthetics, and urged the industry to adopt a common standard for content identification. Leggi di più

Meta’s head of Instagram, Adam Mosseri, warned that AI‑generated images are rapidly crowding the platform and that traditional labeling methods may soon be ineffective. He argued that a more realistic solution is to cryptographically fingerprint authentic media at the point of capture, allowing users to verify real content rather than trying to chase synthetic fakes. Mosseri noted the difficulty of reliable AI‑detection tools, the potential role of camera makers in creating verifiable signatures, and the shift toward raw, unpolished visuals as a way for creators to prove authenticity. Leggi di più

Adam Mosseri, the head of Instagram, used his Instagram account to refute the long‑standing claim that Meta secretly activates users' phone microphones to harvest audio for ad targeting. He explained that the platform does not need to listen to conversations because its recommendation engine already leverages data from advertisers and user behavior. Mosseri also announced that Meta will soon augment its ad‑targeting signals with data gathered from interactions with its AI products, raising new privacy questions while maintaining that any microphone use would be obvious to users. Leggi di più

Meta CEO Adam Mosseri recently posted a video responding to user worries that Instagram is "spying" on them to deliver ads. In the clip, Mosseri explains that the platform does not monitor private conversations. Instead, ad relevance is driven by a combination of recent web activity, data shared by advertisers, friends' interests, prior exposure to the same ads, and occasional coincidences. The message aims to clarify how the algorithm works and to reassure users that their private discussions are not being captured for advertising purposes. Leggi di più

Meta is prototyping a tool that lets Threads users influence the platform’s algorithm by tagging a dedicated account. Discovered by reverse engineer Alessandro Paluzzi, the feature would allow users to tell Threads what content they want to see more or less of. Instagram confirmed the work is internal and not yet in user testing. The concept mirrors a similar idea discussed for X, where users could tag the AI chatbot Grok to adjust their feed. Instagram also plans broader controls that let users select topics to prioritize or de‑prioritize, part of a larger effort to give users more transparency over recommendation engines. Leggi di più

Instagram has announced it now has 3 billion monthly active users. To keep growth momentum, the platform will test features that let users fine‑tune the algorithm behind Reels and other feeds, including toggling interest topics and a redesigned navigation bar that emphasizes direct messages. The rollout comes as Meta faces antitrust scrutiny over its acquisitions of Instagram and WhatsApp, with internal tensions highlighted between Instagram’s rise and Facebook’s declining appeal among younger users. Leggi di più

Instagram has finally released a native iPad app, arriving 15 years after the platform first launched. The tablet version opens directly to a Reels feed, lets users view posts and Reels in chronological order, and takes advantage of the larger screen with side‑by‑side comments and an integrated inbox in Direct Messages. The move follows earlier comments from Instagram head Adam Mosseri that the iPad market was not a priority, making the new app a notable shift in the company’s tablet strategy. Leggi di più