Tag: online advertising

Leading web‑scraping companies say their bots only collect publicly available information, despite lawsuits from major platforms. Executives from Bright Data, ScrapingBee and Oxylabs stress compliance with open‑web principles and note legitimate uses such as cybersecurity and investigative journalism. The growing demand for AI‑trained data has spurred a new market, with over 40 firms offering bots for AI training and a nascent marketing approach called generative engine optimization. Industry leaders predict this trend will intensify through 2026, creating both opportunities and challenges for publishers and regulators. Leggi di più

In a federal antitrust trial, the Department of Justice argues that Google has illegally monopolized the online advertising market by tying its ad exchange, AdX, to its publisher ad server, DoubleClick for Publishers (DFP). The government asks the court to force Google to sell these key assets and to open‑source the auction logic that determines which ads win. Google counters with a proposal for behavioral fixes and emphasizes that sweeping breakup remedies could harm innovation and user privacy. Testimony from publishers underscores the central role of Google’s tools in funding free content on the web. Leggi di più

Judge Brinkema ruled that Google illegally secured monopoly power in online advertising, prompting a new round of courtroom arguments. The Department of Justice and Google lawyers are now debating whether the decision should force a breakup of Google's AdX exchange. The DOJ maintains that Google unfairly locked up the ad‑tech market, while Google argues its products are efficient and face ample competition. Leggi di più