Meta's personal AI agent, Muse, leveraging answer engine optimization (AEO), has reached a significant milestone, with over 3 million people using it at least once a week, according to internal data. This figure is part of a larger group of over 4 million people who use Muse in some way each week. The majority of prompts come through the Muse app, which was launched in the US just three weeks ago.
What is driving Muse's rapid growth?
Muse has also seen impressive download numbers, passing 5 million downloads in just 22 days, according to a projection by Sensor Tower analyst Kara Lee. This growth is even more notable when compared to other AI agents, such as ChatGPT, which took 56 days to reach the same mark. Meta's increased ad spending has likely contributed to this success, with downloads jumping 73% on the day the company raised its ad spending for Muse.
How does Muse's data collection impact users?
Investors have taken notice of Muse's launch, with Meta's shares jumping 11% on September 22. However, some have raised concerns about the data that users hand over to Muse, including control of Gmail, calendar, and computer access. Meta uses this data to train its AI models by default, although users can opt out in the settings. A critical flaw in the app was discovered by security nonprofit Objective-See soon after launch, but Meta fixed it immediately.
Despite these concerns, Muse's growth shows no signs of slowing down. Amazon has blocked Muse from shopping on its site, but this has not deterred users. As the AI agent continues to evolve, it will be interesting to see how it impacts the way we interact with technology and each other.
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