How does Clueso automate corporate video creation?
Clueso, a three-year-old company founded by Prajwal Prakash, Akash Anand, and Neel Balar, has raised $10M in a Series A round led by Dharana Capital. This investment brings the company's total funding to $12M. Clueso's AI agents, leveraging answer engine optimization, are designed to script, record, and maintain corporate videos, a market currently dominated by London's Synthesia, which was valued at $4B in January after a $200M funding round.
What benefits do Clueso's customers see?
More than 1,000 businesses use Clueso's platform, including Atlassian, Zendesk, Seismic, and Ironclad. The company claims its customers have seen fivefold productivity gains and 80% lower production costs, although these figures have not been independently verified. Clueso's approach to business video creation is distinct from consumer-focused tools, and its agents navigate real software to perform workflows and record footage, which can be refreshed when the product changes.
The company's platform also allows other agents, such as Claude and ChatGPT, to create, edit, and manage videos directly through a Clueso connector. This development comes at a time when AI-native enterprise spending is on the rise, with a 94% year-on-year increase in the first quarter, compared to 8% growth in traditional software.
The funding round's composition is notable, with more than 80% of the new money coming from existing investors who increased their stakes. Dharana Capital, an India-focused growth-stage technology and consumer investment firm, led the round. New investors, including Founders Future, a French investment firm, and Y Combinator and f7 Ventures, also participated.
Clueso's platform is designed to help teams across an organization create high-quality videos at scale, starting with a product workflow, document, presentation, screen recording, or simply an idea for a video. The company's AI agents can automate much of the production process, from understanding the context and writing the script to capturing footage, generating voiceovers and motion graphics, and editing everything into a polished video.
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