Coyotec is an artificial intelligence radio cohost that speaks both Spanish and English, swears on air and tells listeners how to defend themselves against ICE. Its popularity comes as more broadcasters experiment with artificial personalities.
The idea took shape as footage of ICE raids, deportations and protests flooded social media feeds through the summer of 2025 and into the following year. Eduardo Maytorena said he wasn't sure what his team should do in response to the wave of material.
The character's image is provided courtesy of Entravision, the media company that distributes it.
Coyotec's rise reflects a broader shift in radio, where broadcasters are testing whether artificial hosts can hold listeners' attention and connect with specific communities. Coyotec's combination of Spanish-language delivery, blunt language and direct advice on immigration enforcement sets it apart from the typical radio cohost.
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