Hollywood remains split over artificial intelligence, but actor and director Mark Wahlberg believes the technology has a place in moviemaking. The condition, he said, is that it is used the right way.
Wahlberg, who is also an entrepreneur and angel investor, spoke on stage at TechCrunch Disrupt about AI's role in filmmaking. He said he is open to the idea of an AI likeness of himself carrying on his legacy.
He said he plans to potentially use AI to enhance certain aspects of the upcoming Pete Rose biopic, in which he will star in the title role. “It’s a fairly expensive movie, but, we’re talking about utilizing [AI] to enhance the stadium setting, things of that nature,” Wahlberg said.
He drew a clear line on how the tools should be used. “I don’t think you should just, you know, put an idea into ChatGPT and it puts out a script, and then you should go make that and not use real actors,” he said. “But if you can use it to enhance what you’re doing, I’m all for that.”
Wahlberg also stressed that storytelling should remain at the center of filmmaking. He pointed to his earlier work on large, effects-driven pictures. “I think I was in that kind of sweet spot when the first Jurassic Park was made, or when Perfect Storm came out, and you had that wave, the 100-foot wave that was in the trailer,” he said. “Those are cutting-edge moments in technology with computer-generated images.”
He said he is less interested in effects-driven movies today. “I’m not so passionate about effects-driven movies per se, as opposed to real storytelling,” Wahlberg said.
Asked by TechCrunch Editor-in-Chief Connie Loizos whether he had visited the CAA Vault, a facility run by Creative Artists Agency, Wahlberg said he had not. The vault lets actors use scanning technology to capture their bodies, faces, movements and voices to create AI replicas. Wahlberg said he would be interested in the idea.
“I would be interested because I think in the future, if that’s where things go, it would be cool that my children or my grandchildren could be in charge of my likeness and my image, and hopefully put me in some good movies,” he said. “It’ll be interesting to see where things go.”
He went further when asked about his upcoming animated series, “Ted.” He said he would not object if the show continued for decades with an AI version of his likeness.
“I think it’s cool if I’m no longer able to do it or don’t exist, and if it could continue and people want to see it, I think it’d be interesting to see where things go,” Wahlberg said. “I wouldn’t be opposed to it. I think people are going to have massive opportunities to watch whatever it is they want, and if there’s a real audience for that, they should be entitled to have what they want to see.”
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