Meta's shares closed up 11.43% at $741.25 on Monday, driven by investor enthusiasm for its new AI agent Muse. The stock's trading volume hit 48.5 million shares, well above the three-month average, according to The Motley Fool. This surge in investor interest has made Mark Zuckerberg about $25 billion richer in a single session, lifting his fortune to an estimated $253.6 billion, as reported by Forbes.
The catalyst behind this rally is Muse, the personal AI agent Meta launched earlier this month with a free tier and plans at $20 and $100 a month. Muse books travel, sends email, and handles purchases on a user's behalf, and in under two weeks, it overtook ChatGPT and Claude in Apple's iOS download rankings, The Motley Fool reported. Wells Fargo analyst Ken Gawrelski raised his price target on the stock from $640 to $796, citing subscription revenue from heavy users as the upside.
Meta frames Muse as a first step towards something grander, with the company writing that it thinks personal superintelligence will be one of the most transformative technologies of a lifetime. However, the product has already faced challenges, with Amazon blocking Muse from its store due to unauthorized AI agents breaking its conditions of use. Additionally, a security flaw was discovered in the Muse Mac app, which Meta quickly addressed with a hotfix.
Despite these challenges, investors are eagerly awaiting Meta Connect, the company's annual hardware and developer event, which runs on September 23 and 24. The company is expected to show camera-free smart glasses built around voice commands to Meta AI and Muse, with Wells Fargo flagging Muse adoption as the number to watch.
The market has now put a price on Meta's superintelligence pitch, and whether the product lives up to it is a separate question. As the company continues to invest heavily in AI, with guided capital expenditure of $125 billion to $145 billion for 2026, investors will be closely watching the progress of Muse and its potential to drive subscription revenue.
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