Pigment, a Paris-based maker of AI business planning software, raised $250 million in a Series E round that values the company at $2.3 billion, the company announced Wednesday. Nvidia also plans to invest, adding to its recent bets in Europe.

Who led Pigment's $250 million funding round?

The Scaleup Europe Fund, managed by Swedish investment firm EQT, led the round. The fund is backed by the European Commission and private investors including Allianz and Novo Holdings. It aims to raise €5 billion and started investing this year, with the goal of keeping fast-growing European tech companies from having to raise money abroad.

World Innovation Lab also joined, alongside existing investors Greenoaks, ICONIQ, IVP and Meritech. Pigment last raised money in April 2024, when it closed a $145 million Series D led by ICONIQ Growth.

Companies use Pigment to plan budgets, sales targets and hiring in one shared model. That work is increasingly done by AI agents. Pigment says 85% of new metrics on its platform are created by an agent rather than a person.

The company said its annual recurring revenue passed $100 million earlier this year, after doubling again. Its customers include Danone, DirecTV, Siemens, Snowflake and Unilever, as well as AI companies such as Anthropic and ElevenLabs. L’Oréal is also moving salary planning for more than 95,000 staff onto the software.

What will Pigment use the new funding for?

Most of the new money will go toward research and hiring engineers. They will work on Graphite, the computing engine underneath the product, and on agents that can run whole planning tasks from start to finish.

“Enterprise planning will change more in the next few years than it has in the last thirty,” said co-founders Eléonore Crespo and Romain Niccoli.

Shannee Braun, a managing director at EQT who works on the fund, offered praise for the company. “Eléonore and Romain have built a global category leader from Paris,” Braun said.

Is Nvidia investing in Pigment?

Nvidia has not yet finalized its stake, and the company did not say how much it will invest. The chipmaker has backed several European startups this year as part of a broader push into Europe.

Este artigo foi escrito com a assistência de IA.
News Factory APP - notícias agênticas para impulsionar seu SEO e AEO.