New Features and Technology

TCL’s QM9K series brings together several advanced technologies in a single television platform. The TVs run Google TV and are the first TCL models to embed Google’s Gemini artificial‑intelligence assistant. Gemini allows the television to understand conversational queries and follow‑up questions in context, offering a more natural voice‑interaction experience.

In addition to Gemini, the QM9K models include a built‑in millimeter‑wave (mmWave) presence sensor. This sensor can detect when a person approaches the TV, automatically turning the screen on or off and displaying a screensaver or widget based on the viewer’s proximity. The presence sensor adds a layer of convenience and interactivity that goes beyond traditional motion‑detector technologies.

Pricing and Availability

The 65‑inch QM9K model is listed at $2,999 at Best Buy. Larger versions, including a 98‑inch model, are also offered at higher price points, though exact pricing for those sizes is not detailed in the source material. The TVs are now available for purchase, marking TCL’s entry into the premium smart‑TV market with Google‑first integration.

Competitive Landscape

Samsung’s The Frame series and certain Samsung appliances also feature motion‑detection capabilities, though Samsung has not disclosed the underlying technology. TCL’s use of mmWave technology differentiates its approach, potentially offering more precise detection and a broader range of interactive features.

Beyond the QM9K line, TCL plans to bring Gemini AI to additional 2025 TV models and to other brands such as Hisense, as well as to the Google TV Streamer and Walmart’s Onn 4K Pro. This broader rollout signals a strategic partnership between TCL and Google to embed AI more deeply across a range of consumer electronics.

Future Outlook

The integration of Gemini AI and mmWave sensing positions TCL to compete in the evolving smart‑TV space where voice assistants, contextual awareness, and seamless integration with streaming ecosystems are becoming standard expectations. By offering a premium price point and advanced features, TCL aims to attract consumers seeking a high‑end viewing experience that blends cutting‑edge AI with intuitive interaction.

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