The Next WebOn August 2, the European Commission activated enforcement powers under the EU AI Act, allowing it to demand pre‑release evaluations of general‑purpose AI models, bar their sale in the bloc and impose fines up to 3% of global turnover. The move targets providers such as OpenAI, Anthropic and Google, regardless of where they are headquartered, and forces non‑EU firms to appoint an EU‑based representative. Officials say the new regime closes a regulatory gap, while U.S. tech firms brace for dual scrutiny from Brussels and Washington.
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