The Next Web A wave of cost‑cutting measures is sweeping through large technology firms as the once‑celebrated practice of "tokenmaxxing"—maximizing AI usage at any expense—gives way to "tokenminimizing," where companies cap employee access to tools like GitHub Copilot and Anthropic. AT&T, Meta, Uber, Walmart and Amazon have all introduced spending limits or scrapped internal leaderboards that encouraged wasteful AI consumption. The shift follows reports that some firms were spending as much as $7,500 per employee each month, prompting a rapid reevaluation of AI budgets and the rollout of monitoring tools to keep costs in check.
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