Tag: Target

Google has expanded its Gemini AI assistant into retail by partnering with Gap Inc., allowing users to browse and purchase items from Gap’s brands directly within the chatbot using Google Pay and the Universal Commerce Protocol. At the same time, OpenAI is stepping back from its built-in checkout feature in ChatGPT, focusing instead on improving product displays, side‑by‑side comparisons, and overall relevance. The move reflects a broader trend of retailers and AI developers experimenting with conversational commerce while reassessing what shopping experiences resonate with users. Leggi di più

OpenAI has launched an advertising pilot within ChatGPT, displaying ads to free users and those on the $8‑per‑month Go plan. The pilot includes a range of brands such as Target, Ford, Mazda, Adobe, Williams‑Sonoma, Audible, HelloFresh, and luxury watchmaker Audemars Piguet. Ads are labeled clearly and are not intended to influence the AI’s responses. Advertising agencies like WPP Media, Dentsu, and Omnicom are also bringing client ads into the test, covering sectors from retail to automotive and consumer packaged goods. Leggi di più

OpenAI has turned off promotional app messages in ChatGPT after users complained that the chatbot displayed ads for services like Peloton and Target beneath unrelated conversations. Chief research officer Mark Chen said the company is improving the experience and has disabled the suggestions. Data engineer Daniel McAuley clarified that the messages were not ads because there was no financial component, but acknowledged relevance problems. The move comes amid broader discussions about monetizing ChatGPT and user frustration over the perceived ad‑like content. Leggi di più

OpenAI’s head of ChatGPT, Nick Turley, clarified that the images circulating of in‑app advertisements are not genuine and that no live ad tests are underway. The company’s chief research officer, Mark Chen, added that any content resembling ads will be handled with caution, and the suggestion feature has been disabled while precision improves. OpenAI also indicated it is exploring user controls to reduce or eliminate such prompts. Executives stressed that any future advertising will be introduced thoughtfully to preserve user trust in ChatGPT. Leggi di più

OpenAI is deepening its retail presence with the upcoming launch of a Target-branded ChatGPT shopping app. The beta version will let shoppers request ideas, browse items, build multi‑item baskets, order food and check out directly within ChatGPT. The move follows OpenAI’s recent rollout of dedicated retail apps for brands such as Canva, Coursera, Figma, Expedia, Spotify, and Zillow, and its new Instant Checkout feature that enables purchases from retailers like Etsy and Shopify. Target also plans to deploy ChatGPT Enterprise to its 18,000 employees for supply‑chain forecasting, store‑process optimization, and AI‑driven customer support. Leggi di più

OpenAI announced plans to transform ChatGPT into a universal app frontend, enabling instant checkout through an "agentic commerce protocol" and integrating a growing roster of third‑party services such as Expedia, Booking.com, Peloton, Target, Uber and DoorDash. Developers can now use a new SDK and a set of guidelines to submit apps for inclusion in a curated directory, with higher‑quality apps receiving prominent placement. The company also unveiled AgentKit, a visual tool for building specialized chatbots, demonstrated with a live "Ask Froge" demo. Additional updates include Slack integration for the Codex coding agent and the release of new models like Sora 2 and GPT‑5 Pro via API. Leggi di più

OpenAI announced at its Dev Day that the company is rolling out a new app ecosystem for ChatGPT, beginning with a Zillow integration that lets users search for homes directly within the chatbot. The launch also includes partner apps such as Booking.com, Canva, Coursera, Figma, Expedia, and Spotify, available in English‑speaking markets outside the EU. Future additions slated for later this year include DoorDash, Peloton, Uber, TripAdvisor, OpenTable and Target. The move aims to make third‑party services more accessible without leaving the ChatGPT conversation, signaling a broader push toward conversational commerce and AI‑driven user experiences. Leggi di più

OpenAI announced that ChatGPT can now connect to a range of third‑party apps, including Spotify and Canva, through its new Apps SDK. Users can invoke these apps directly in conversation, prompting account linking the first time. The rollout also includes Coursera, Figma, Zillow and promises additional services such as DoorDash, OpenTable, Target and Uber in the coming weeks, with OpenAI planning to accept app submissions for review later this year. Leggi di più