Sony Interactive Entertainment President and CEO Hideaki Nishino predicts that the rate of new game releases will accelerate even faster as AI development tools make it easier for developers to pursue new projects efficiently. In a presentation to investors, Nishino noted that Sony expects to see a meaningful increase in the volume and diversity of content available to players in the near future.
This increase is driven by AI development tools that are lowering barriers to creation, accelerating development cycles, and enabling more creators to enter the market, according to Nishino. He cited Sony's first-party game development efforts as evidence, where gamemakers are already using AI tools to automate repetitive workflows in areas like quality assurance, 3D modeling, and animation.
One example is a 3D animation tool called Mockingbird, which allows Sony artists to convert raw motion capture data into in-game animation much faster. This tool can't replace the motion-capture actors themselves, but it means that animation work that would have taken hours can now be completed in a fraction of a second, Nishino said. Machine learning tools have also been able to take in videos of real hairstyles and apply them to automated animation models that can realistically model hundreds of strands, replacing the labor-intensive process of animators placing those strands individually.
Sony Group President and CEO Hiroki Totoki also praised the increased efficiency enabled by AI tools, saying it would lead to more innovative and ambitious projects—projects that were previously difficult to pursue due to constraints of cost and time. Totoki highlighted a pilot partnership with publisher Bandai Namco that identified massive gains in speed and productivity per person in video production. While the team has needed to fine-tune generic AI models to prevent problems of consistency and controllability, Totoki added that these models can, in some cases, help enable highly sophisticated and realistic outputs which were not feasible before due to production time constraints.
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