Omar Hamdi says AI will test whether PR firms can scale
Omar Hamdi, chief executive of London-listed Pathos Communications plc, says artificial intelligence will test whether PR agencies can grow profitably. Spending by UK firms on public relations and management consultants fell to 4.2% in September, according to City A.M., even as overall business spending rose and spending on AI services climbed quickly. Hamdi argues that software can handle research, preparation and business development while people keep the relationships and judgment that clients pay for. Pathos's first-half results showed 14% revenue growth and 36% adjusted EBITDA growth, and its AI virtual publicist, Pressella, is on track for general availability in the first half of 2027. Weiterlesen







