Etiquetas: marketing

OpenAI announced a series of senior‑level changes on Thursday as chief operating officer Brad Cox moves to a special‑projects role, former Slack CEO Denise Wasserman assumes his responsibilities, and chief marketing officer Kate Miller steps down to focus on cancer treatment. The updates come alongside CEO Sam Altman's disclosure that he will be on medical leave for several weeks due to a relapse of a neuroimmune condition. Leer más

Canva has launched a new feature called Magic Layers that transforms AI‑generated images into fully editable designs. The tool can analyze any AI image, break it into separate layers such as background, text, and characters, and let users modify each element directly within Canva. This addresses a long‑standing challenge for creators who struggle to adjust flat AI outputs. Magic Layers is now available to all Canva users, promising faster revisions and greater creative control for marketers, designers, and anyone using AI‑generated visuals. Leer más

During the Super Bowl, Google presented a 60‑second Gemini commercial that framed the AI tool as a quiet helper for ordinary life. The ad, titled “New Home,” shows a mother using Gemini to visualize a new house for her son, positioning the technology as supportive rather than central. This approach contrasts sharply with the company’s earlier Olympic ad, which featured a dad asking Gemini to write a heartfelt letter and was widely seen as a misfire. The new spot reflects a broader trend of AI‑centric advertising that leans on sentimentality and practical assistance. Leer más

OpenAI’s CEO Sam Altman and chief marketing officer Kate Rouch publicly rebuked rival AI lab Anthropic after the company released a series of Super Bowl commercials that mock the idea of ads appearing in AI chatbot conversations. Anthropic’s ads, part of a campaign titled “A Time and a Place,” depict scenarios where users receive product pitches instead of advice, ending with the tagline “Ads are coming to AI. But not to Claude.” OpenAI officials called the spots dishonest and authoritarian, arguing that any future ChatGPT ads would be clearly labeled and would not alter the chatbot’s responses. The clash highlights competing approaches to monetizing AI, with OpenAI testing conversation‑specific banner ads while Anthropic relies on enterprise contracts and subscriptions. Leer más

Startups are leveraging artificial intelligence to streamline their go‑to‑market (GTM) efforts, allowing them to do more with fewer resources while still relying on traditional marketing expertise. Industry voices from OpenAI, Google Cloud and venture capital highlight how AI‑driven lead generation, personalized messaging and data‑rich insights are reshaping hiring priorities and campaign execution. Yet, experts caution that AI augments rather than replaces the need for deep marketing knowledge and customer insight. Leer más

Peec AI, a Berlin‑based startup that monitors brand presence in AI‑driven search results, has closed a $21 million Series A led by Singular. The round follows a seed investment from 20VC and brings total backing from Antler, Combination VC, identity.vc and S20. The company reports more than $4 million in annual recurring revenue and a customer base of roughly 1,300 firms, including Axel Springer, Chanel and TUI. With plans to hire dozens of staff, open a New York sales office and expand its GEO (Generative Engine Optimization) platform, Peec AI aims to shape the emerging AI‑search market. Leer más

Coca‑Cola released a holiday ad featuring a festive truck and AI‑generated animal characters. Viewers quickly identified the synthetic visuals, noting the distinctive AI sheen on the fur and facial expressions. The company disclosed the use of Real Magic AI at the start of the video, a move praised for transparency but insufficient to quell criticism. The backlash reflects broader concerns about generative AI in advertising, including potential job displacement and the need for clear labeling. Industry peers such as Guess, J.Crew, and Toys R Us have faced similar scrutiny for AI‑driven campaigns. Leer más

Brands are increasingly turning to AI‑generated video commercials because they are cheap, fast and endlessly adaptable. While marketers tout benefits such as perfect consistency and freedom from human error, viewers often react with suspicion, describing the synthetic spokespeople as uncanny and untrustworthy. The tension between efficiency and authenticity is prompting a debate over how AI should support, rather than replace, human storytelling in advertising. Leer más

Samsung is rolling out a software update for its Family Hub smart refrigerators in the United States that will show advertisements on the Cover Screen when the display is idle. The move is part of a pilot program aimed at adding value for home appliance customers. Ads appear only when the fridge is not showing content such as Art Mode or a photo album, and they can be dismissed, though they will not reappear for the duration of the campaign. Samsung has not clarified whether the ads can be disabled entirely during the pilot. Leer más

Vodafone released a commercial featuring an AI-generated avatar as the spokesperson, describing the effort as an experiment in using artificial intelligence for advertising. The company said it is testing different styles of advertising with AI, noting the technology’s growing presence in everyday life. This follows a previous AI-generated ad from last year that attracted controversy, and reflects a broader trend of brands exploring virtual influencers and deepfake technology. Leer más