Etiquetas: technology hype

At the recent Runway AI Summit in Manhattan, film veteran Kathleen Kennedy voiced skepticism about the rapid adoption of generative AI in creative fields. Executives praised AI as a transformative technology, likening it to fire and the printing press, while others stressed the need for human taste and judgment. Discussions highlighted both the promise of AI tools for visual effects and the pitfalls of over‑reliance, citing recent failures such as fragile 3‑D printed props and poorly received AI‑generated ads. The event underscored a divide between enthusiastic promoters and cautious industry veterans. Leer más

OpenAI’s newly launched Sora video platform is being populated with a flood of AI‑generated clips that mix nostalgic imagery, celebrity deepfakes and formulaic jokes. Critics argue the content is shallow, repetitive and often offensive, serving more as a showcase for the technology than as genuine entertainment. The platform’s ease of use encourages users to create viral‑style videos without artistic depth, raising questions about the future direction of generative AI and its impact on culture. Leer más

A seasoned journalist reflects on the relentless AI hype that dominates conversations across media, conferences, and everyday life. While acknowledging genuine uses of generative AI, the piece argues that the technology is often portrayed as a universal solution despite its high costs, limited proven value, and mixed utility. The author stresses the need for a balanced approach, using AI as a tool rather than a replacement for human insight, and calls for clearer expectations about its role in journalism and beyond. Leer más