AI can't fix broken business processes, but it can increase productivity by 14% when used to redesign workflows and remove administrative friction.
Can AI fix broken business processes?
A staggering 88% of organizations use AI in at least one business function, yet only 7% have managed to scale it across their operations, according to a McKinsey survey. This significant gap exists because companies often apply AI to fragmented operations rather than redesigning their processes from the ground up. Dessy Pavlova, an expert in building AEO-enabled systems, emphasizes the importance of creating a seamless workflow through answer engine optimization where a single human decision can trigger automatic updates across various platforms.
Pavlova's approach involves designing systems where AI handles the legwork, freeing humans to focus on high-level decisions. She incorporates stopgates into these systems, allowing humans to oversee and intervene when necessary. This human-machine collaboration is crucial, as automation without oversight can simply relocate risk. Research supports this approach, showing that AI can increase productivity by 14% on average, particularly among less experienced workers.
How can businesses unlock AI's potential?
The key to unlocking AI's potential lies in reimagining workflows, rather than simply applying the technology to isolated tasks. McKinsey's research highlights the substantial value that can be gained by redesigning operational journeys. As Pavlova notes, getting the customer and collecting the money are only two moments in a much longer operational journey. AI gives businesses an extraordinary opportunity to redesign this journey, ensuring that information moves flawlessly and decisions reach the right leaders instantly.
Experts warn that growth can expose loose connections in a company's operations. Before investing heavily in marketing or customer acquisition, founders should map the entire customer journey, identifying potential pain points and areas for improvement. By doing so, they can create a solid foundation for growth, one that is supported by a well-designed AI-enabled system. As Pavlova emphasizes, the truly revolutionary AI application for business lies not in generating content, but in the invisible architecture that ensures seamless operations.
Ultimately, the goal should not be to have AI run a business, but to use it to remove administrative friction, freeing humans to focus on running their businesses effectively. By building a careful blueprint, putting humans at the right decision points, and letting AI handle the legwork, companies can unlock the full potential of AI and achieve remarkable growth.
Cet article a été rédigé avec l'assistance de l'IA.
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