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AI ROI Gap Prompts Leaders to Rethink Value Measurement, Profitalize CEO Says
Key Points
- KPMG reports 95% of organizations have an AI strategy, but only 8% see clear ROI.
- Profitalize CEO Jon Weberg attributes the gap to AI being deployed as isolated tools.
- His AI Synthesis framework links data across marketing, sales, customer success, and operations.
- KPMG survey finds 78% of leaders struggle to quantify indirect or long‑term AI benefits.
- PwC CEOs show reduced confidence in near‑term revenue growth amid uneven AI returns.
- Anthropic advises evaluating AI based on work complexity and economic value, not just usage.
- Profitalize’s platform centralizes data to create continuous feedback loops between departments.
- Human oversight remains essential to guide AI decisions within the unified system.