OpenAI is expanding advertising in ChatGPT to 26 more countries, bringing the total to 89. More than 100,000 advertisers have run campaigns on the platform, which launched ads just over eight months ago. Ads appear only for users on the Free and Go plans, and OpenAI says they are kept separate from ChatGPT's answers.

OpenAI is expanding advertising in ChatGPT to 26 more countries, bringing the total to 89. The company said more than 100,000 advertisers have now run campaigns on the platform. It launched ChatGPT ads just over eight months ago.

Where are ChatGPT ads available?

The company announced the expansion in a blog post on Wednesday. The new markets include 14 more Latin American countries, among them Argentina, Chile, Colombia and Peru. Ads are also launching in Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan, as well as in more European markets. OpenAI brought ads to 31 European countries in August.

The growth is steep. The platform had about 20,000 advertisers in late August, according to a report by Alix Coutures for The Information.

Who sees the ads

Who sees ChatGPT ads?

Ads appear only for users on ChatGPT's Free and Go plans. Subscribers on Plus, Pro and Enterprise stay ad-free. Advertisers can buy space through technology partners or directly through OpenAI's Ads Manager.

OpenAI said the ads are clearly labeled and kept separate from ChatGPT's responses. "Advertising does not influence the answers ChatGPT provides," the company wrote.

OpenAI also said it keeps conversations private from advertisers and does not sell customer data. Next, the company plans to add more ad formats, more buying options and new ways for advertisers to measure results. It is also exploring new ways for businesses to reach people inside ChatGPT. Last month, it began testing Sponsored Agents with some U.S. advertisers.

A $1 billion run rate

How much revenue do ChatGPT ads generate?

OpenAI's ad business reached an annualized revenue run rate of $1 billion in August, up from $100 million in March, according to a report by Ashley Capoot for CNBC.

Rival Anthropic made OpenAI's ads the focus of its first Super Bowl campaign in February, CNBC reported. Anthropic has pledged to keep its own chatbot, Claude, ad-free.

The ad push comes ahead of a possible stock market listing. Reuters reported that OpenAI is building up its ad business with that in mind, and CNBC reported that OpenAI executives have signaled a 2027 listing.

Cet article a été rédigé avec l'assistance de l'IA.
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