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Google’s AI pulls answers from Facebook, Instagram and TikTok, study finds
Key Points
- BrightEdge tracked ~300 million monthly searches to study Google AI sources.
- Facebook appeared in 19.5 million AI Overviews, Instagram in 877,000, TikTok in 78,000.
- One in 15 searches now draws answers from social media platforms.
- AI treats each platform as an expert: Facebook for local info, Instagram for culture, TikTok for trends, Reddit for personal experience, YouTube for how‑to.
- Brands must adapt to generative‑engine optimisation, focusing on social content visibility.
- Influence can stem from accounts brands don’t own, such as niche Reddit threads or local Facebook groups.
- The shift raises concerns about AI answer accuracy and the hidden role of social platforms in search.