Meta's chief AI officer, Alexandr Wang, has set a lofty goal for the company's new AI agent, Muse: to save users $1,000. Wang launched a hashtag challenge on X, asking users to share their experiences with Muse, and the replies have been generous with dollar figures. While many of the posts came from Meta employees, some users have reported significant savings, including a startup founder who said Muse found him car insurance $3,500 a year cheaper than his existing plan.
The agent works by comparing insurance, canceling forgotten subscriptions, chasing refunds, and hunting for discounts, then acting on what it finds. Users can point Muse at their finances and let it work in the background, with the agent able to compare insurance, cancel forgotten subscriptions, and hunt for discounts. Some users have reported smaller but more relatable savings, such as finding a forgotten book subscription or turning up an unused gift card.
Coinbase product manager Nick Prince wrote on X that Muse saved him $1,250 at a car dealership by steering him away from upsells and a large fee. Another user said the agent caught a fraudulent recurring charge that their bank had missed. Analysts are starting to put numbers on the potential impact of Muse, with Truist's Youssef Squali estimating that it could add $28.5 billion a year to Meta's revenue by 2030.
Muse became the most downloaded free iPhone app in the US within about ten days of launch, ahead of ChatGPT and Instagram. The agent has also reached the top of Google Play, and Mark Zuckerberg has pitched it as a counter to rival labs. The same features that make Muse work are also what make it risky, as it can reach inboxes and payment details and act on them with little prompting.
Payments companies are moving to integrate with Muse, with PayPal announcing that its customers can now shop and check out through Muse at PayPal merchants worldwide. Shopify has also signed up, with chief executive Tobi Lütke writing on X that Shop Pay checkout will work through Muse on all Shopify stores. Zuckerberg promised 'more partnerships like this' in his own post on the Shopify deal.
While the potential benefits of Muse are significant, there are also risks to consider. On Monday, Amazon blocked Muse from placing orders, saying unauthorized agents break its conditions of use. Meta also shipped a hotfix for a flaw in the Muse Mac app that could let malicious software take over a user's session. Despite these challenges, the company is pushing forward with its plans for Muse, and users are already seeing the benefits.
Cet article a été rédigé avec l'assistance de l'IA.
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