Sierra has released version 1.0 of its Personal Agent Protocol, known as Poppy, a standard for how personal AI agents deal with companies. The startup announced the release Thursday. Shopify has switched it on for every store on its platform, Meta's Muse agent now looks for it on every site it visits, and more than 100 companies have signed up as design partners.

What Is Sierra's Poppy Protocol?

Poppy lets a company tell a visiting AI agent who it is talking to and what the agent is allowed to do, such as check an order or book a flight. Customers sign in through standard logins and decide what their agent can access.

Muse is the piece that gives the protocol its reach. More than 10 million people have set up the agent, and it now checks for Poppy first on every site it visits. Sierra, the AI customer service company led by former Salesforce co-CEO Bret Taylor, says 60 more companies have joined since the protocol was first unveiled, bringing the total past 100. They include Delta Air Lines, Intuit, Salesforce and Zoom.

Do Shopify Merchants Need to Change Anything?

Shopify merchants do not have to do anything. Poppy handles the moment an agent arrives and identifies itself, while Shopify's existing shopping protocol handles carts and checkout. Agents must ask the shopper before taking certain actions.

Which Companies Are Already Using Poppy?

A few companies are already live. Banking firm Mercury lets agents check balances and start payments, though those payments still run through the account's approval rules. Turkish Airlines lets agents check fares and look for business-class upgrades, and customers approve any purchase before paying.

Sierra calls Poppy version 1.0, but the specification is still labeled a draft. It allows changes that could break existing setups, so companies building on it should expect the rules to shift.

Sierra and Meta first unveiled Poppy in October. It is one of several efforts to set ground rules for AI shoppers. Visa and Mastercard are building identity checks for agents. Amazon, meanwhile, wants shoppers to use its own agent rather than Muse.

Cet article a été rédigé avec l'assistance de l'IA.
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