Stockholm-based startup Strawberry has released version 1.0 of its AI browser, taking the product out of beta and aiming it at office workers who have no coding background.
Most AI assistants sit in a chat window. Strawberry wants its assistants to work where people already do their jobs, inside the browser, with access to the tabs, tools and accounts they use every day. The company is targeting people in sales, marketing, recruiting and customer service. Many of them repeat the same browser-based tasks but lack the time or technical skills to automate them.
Strawberry calls its AI assistants “companions.” Users train each one to handle a specific job, and the companions learn how a team works over time, the company said. The biggest change in version 1.0 is that this knowledge can now be shared. A salesperson could train a companion to research potential clients, contact them and enter their details into a sales database. Colleagues can then use that same companion without starting from scratch.
Companions can run on a schedule or start when a new email or sales lead arrives. For larger jobs, such as researching 200 companies, one companion can split the work among several sub-agents running in parallel.
“Today the person who is great with Claude keeps all of it on their own laptop,” said Charles Maddock, Strawberry’s chief executive and co-founder. The company wants to make that expertise available to an entire team, rather than leaving it with the one employee who knows how to get the most out of an AI tool.
Version 1.0 also adds the ability to capture video meetings on Zoom, Microsoft Teams and Google Meet directly from a user’s computer. Because the recording happens locally, no separate bot needs to join the call. Strawberry then turns the conversation into notes and follow-up tasks.
The pitch places Strawberry somewhere between general-purpose chatbots such as ChatGPT and Claude, and personal assistants such as Meta’s Muse. Rather than asking employees to switch to another chat app, the company wants its companions to work across the browser-based services they already use.
Giving AI assistants access to those services raises obvious questions about what they can do without a person checking their work. Strawberry says its companions pause for approval before sending emails, publishing posts or changing records. Passwords remain in the user’s browser, and companies can keep customer data within the EU.
The browser runs on macOS and Windows. It offers a free plan, and paid subscriptions start at $20 a month.
Maddock founded the company with chief operating officer Sebastian Thunman and chief technology officer Arian Hanifi. The 12-person startup raised $6 million in October 2025 in a round co-led by General Catalyst and EQT Ventures. The founders of Lovable, Supabase and Hugging Face also invested.
Strawberry first opened its beta to 10,000 people who had signed up in advance that October, according to Ny Teknik. Downloads opened to everyone in mid-February.
The company’s next test is to show that assistants trained by one employee can reliably handle useful work for an entire team, without creating more oversight and maintenance than they save.
Cet article a été rédigé avec l'assistance de l'IA.
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