Asana disclosed on Thursday evening that it has purchased Stack AI, a workflow‑automation company known for its no‑code agent‑builder platform. The announcement, made after the market closed, was timed to align with Asana’s earnings release and investor call, underscoring the strategic weight of the move.
Stack AI’s co‑founders, Tony Rosinol and Bernard Aceituno, will join Asana as part of the transaction. The startup, a graduate of Y Combinator’s Winter ’23 cohort, builds AI agents that operate within existing business applications, pulling data from services such as Salesforce, Slack and Google Workspace. By embedding agents directly into the tools employees already use, Stack AI aims to automate complex processes end‑to‑end.
The acquisition fits into Asana’s broader effort to rebrand itself as an AI‑native workplace platform. CEO Dan Rogers said the deal “accelerates our roadmap and takes us into the next phase of human‑agent work.” He added that Asana is already seeing momentum with its AI Teammates and AI Studio products, and that Stack AI will enable the company to “agentify the most complex business processes.”
Stack AI entered a crowded market dominated by automation services like Zapier and AI labs such as OpenAI and Anthropic. Nevertheless, it secured nearly $20 million in funding, including a $16 million Series A round backed by Gradient, Epaklon Capital, Lobby VC, LifeX Ventures and Vercel CEO Guillermo Rauch.
Asana’s push into AI comes after a turbulent period in the public markets. Since the launch of ChatGPT, the company’s market capitalization has more than halved, a decline that deepened after founder Dustin Moskovitz stepped down as CEO in March. Despite the share‑price slide, Asana’s revenue stream has continued to grow, giving new leadership confidence that AI‑driven offerings can spark a turnaround.
In recent years, Asana has layered AI capabilities onto its core work‑management platform. The AI Studio agent builder lets users create custom automations without code, while the AI Teammates suite offers pre‑built workflows for common tasks. By integrating Stack AI’s technology, Asana hopes to deepen its integration with corporate ecosystems, leveraging contextual data that competitors may lack.
The terms of the Stack AI deal were not disclosed, and Asana declined to comment on the financial specifics. Nonetheless, industry observers view the move as a clear signal that the company is betting heavily on AI to differentiate its product and regain investor confidence.
This article was written with the assistance of AI.
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