Google has rolled out Universal Cart, a shopping tool that lets U.S. users gather products they find across Google Search and the Gemini app in one place. The company said Thursday that the tool is now available. It first previewed Universal Cart at Google I/O in May.
The pitch is simple: find something you like, save it and move on. When shoppers come back later, their items and shopping progress are still there, so they don't have to track down the same products or start over. Universal Cart can hold items from multiple retailers, making it a central spot for browsing and keeping tabs on potential purchases.
The cart also watches prices and stock. Google says it can notify users when a saved product's price drops or when an item that was out of stock becomes available again.
Google is also promising more tailored help at checkout. The company says the tool can take credit card perks into account when suggesting how to pay, and it can surface relevant promo codes.
Checkout is tied to the Universal Commerce Protocol, or UCP, an open standard Google introduced earlier this year. The company designed UCP to help AI agents and retailers work together across different parts of the shopping journey, including checkout.
Universal Cart adds to a growing set of AI shopping features from Google. The company already offers conversational product discovery in Search's AI Mode, along with a tool called “Let Google Call,” which uses an AI agent to contact nearby stores and check whether an item is in stock.
Google is not alone in pushing AI into e-commerce. Amazon, OpenAI and other rivals have added agentic commerce features as companies look for ways to make chatbots useful beyond answering questions.
This article was written with the assistance of AI.
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