Google is taking its AI calling features to the next level with the introduction of 'Call for Me', a new feature that lets Gemini call businesses for users. The feature is initially available to Pixel 11 owners who pay for a Gemini subscription in the US and requires the use of the beta version of Google's Phone app for Android.
With 'Call for Me', Gemini can share personal information that users approve as part of the calls it makes, allowing it to take a broader set of actions. Users can follow the call as it happens and take over at any time. The feature uses the user's own personal phone number to make calls, which are dialed directly from their phone.
Google says the AI can handle complex tasks like calling a store to ask if a product is in stock, making a restaurant reservation, or moving a scheduled appointment to a different date. The AI can also navigate automated phone menus, wait on hold, and handle the conversation on the other end. Meanwhile, users can watch how the call proceeds via a live transcript of the conversation.
The launch builds on years of experiments with AI-assisted, automated calling technology at Google. The company has previously demonstrated Google Assistant calling a salon to make a reservation and adding little 'umm's' and 'ahh's' to make the conversation seem natural.
Google is starting this experiment at a small scale because 'real-world conversations are nuanced', and it needs time to get the feature right before rolling it out more broadly. The feature is available as an 'early preview' for Gemini paid subscribers enrolled in the Phone by Google Public Beta on Pixel 11 in the US.
This article was written with the assistance of AI.
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