What is Hedra Model Factory?

San Francisco startup Hedra, best known for its AI video tools, has launched a service that builds custom AI models for real-world use. The product, called Hedra Model Factory, targets robotics, manufacturing, biology and defense teams, the company said Tuesday.

How does Model Factory work after a model is trained?

The service picks up where a model’s first training ends. Hedra will rent out computing power, help customers fine-tune models on their own data, run the models and keep improving them once they are in use.

Much of that work will be done by Hedra’s researchers working alongside AI agents that run experiments on their own, according to the company. Every model in use sends data back to improve the next version.

“The next step is the real world, where the data is video, sensors and simulation,” said Michael Lingelbach, Hedra’s founder and chief executive.

Can companies without research teams use Model Factory?

Customers can bring their own simulators and data, and Hedra will help build training environments around them. Companies without research teams of their own can have Hedra’s staff set up data collection and testing. Models can run on the customer’s own servers or at a nearby Hedra partner data center. Hedra said it will release updated versions only when they pass tests set by the customer.

The company offered three examples. In the first, it said it made Krea 3, an image model from AI firm Krea, about six times faster. The work took under a week and ran on the same AMD chips.

In the second, Hedra retrained its own video model to better follow the laws of physics. The new version scored 34.9 on Physics-IQ, a test designed by Google DeepMind, compared with 30.3 for its earlier H3 Max model.

The third involved a simulated robot that had been fitted with a new gripper. Hedra said it raised the robot’s success rate from near zero to near 100% without retraining it.

Hedra said its revenue grew 15 times over the past year but did not release figures. The company is backed by venture firm Andreessen Horowitz.

Model Factory is available now on Hedra’s website. Teams can rent computing power without a long-term contract or run an existing model on Hedra’s systems.

This article was written with the assistance of AI.
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