Can Itch.io users hide games made with generative AI?
Itch.io, the game hosting site, has added a filter that lets users hide projects made with generative AI. A new “No AI” option now appears in the browsing menu. Applying it to games cut the number of projects shown from more than 1.77 million to fewer than 425,000.
The company said the filter has also been added to its search feature and to other spots where, in its own words, it was “critically lacking.”
What rules does Itch.io have for AI-generated content?
The move builds on rules the platform already has. Itch.io doesn’t allow “uploading excessive amounts of automatically generated or AI-generated content,” and it says it will treat those uploads as spam. The site also asks creators to disclose their use of generative AI when appropriate. The policy does not say whether creators face penalties for skipping the disclosure where it applies.
Those rules have not kept AI slop off the service. Such content has shown up on Itch.io and then disappeared, and the filter gives users a way to avoid it altogether.
Game jams add another layer. Itch.io is a popular host for them, and jams take widely differing positions on AI use. Some prohibit it outright. Others make it the point of the event.
Can Steam users filter out AI-made games?
Steam, a much larger gaming marketplace, also has rules governing generative AI disclosures. Shoppers there cannot currently filter those titles out of the store. Both platforms depend heavily on developers to self-report, which limits how well any filter can work. Still, for users who want to skip AI-made games, Itch.io now makes that easier.
This article was written with the assistance of AI.
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