Tags: TikTok

Vodafone is experimenting with an AI-generated character that appears as a German‑speaking woman in a red hoodie to promote its high‑speed home internet services. The AI figure has been featured in multiple TikTok videos posted on the company’s official account, collectively drawing over  2 million views, and the clips have also run as ads on X. Vodafone says the test is part of broader advertising experiments, emphasizing the growing role of AI in everyday marketing. Industry observers note that such AI spokespeople raise questions about transparency, brand safety and consumer trust. Ler mais

A recent Worldpay survey of UK small‑ and medium‑size enterprises shows that more than half now turn to AI tools such as ChatGPT and Gemini for business guidance, with usage climbing to around 60% among owners aged 25‑34. Despite this shift, 93% continue to seek advice from personal contacts, valuing the emotional and ethical context humans provide. The study also highlights growing reliance on search engines and social platforms, while warning of AI’s limited industry insight, potential bias, and the danger of over‑reliance on unverified sources. Ler mais