Aplicaciones impulsadas por IA generan fuertes ingresos iniciales, pero se rezagan en la retención a largo plazo, según un estudio

A new report from RevenueCat, which tracks subscription app activity across iOS, Android and the web, shows that AI‑powered apps convert users and monetize downloads better than non‑AI apps, but they struggle to keep subscribers over time. While AI apps make up just over a quarter of the apps using RevenueCat’s tools, they have higher churn, lower annual and monthly retention, and higher refund rates, suggesting volatility in user value and long‑term quality. Leer más