El Comercio Impulsado por IA Redefine la Visibilidad de las Marcas

Generative AI interfaces are merging discovery, evaluation, and purchase into a single prompt, removing traditional brand‑controlled touchpoints. Brands must now focus on structuring product data for machine logic, as AI models prioritize clean, well‑formatted information over traditional marketing cues. This shift creates new opportunities for AI‑driven ad marketplaces while demanding stronger data governance and infrastructure that can convey brand identity within AI systems. Leer más