Amazon y Perplexity se enfrentan por el navegador de compras con inteligencia artificial

Amazon has demanded that Perplexity stop allowing its Comet AI browser to purchase items on the retailer’s site, labeling the feature a degraded shopping experience. Perplexity responded by accusing Amazon of bullying and citing an aggressive legal threat, arguing that the AI‑driven tool could make shopping easier and boost sales. The dispute highlights differing views on third‑party AI agents in e‑commerce, with Amazon’s leadership emphasizing selective partnerships while Perplexity defends its agentic technology as a legitimate personal shopper. Leer más