Wired AIStarting Aug. 2, 2026, the European Union’s Artificial Intelligence Act requires companies to disclose whenever users interact with AI systems or view AI‑generated content. The new transparency obligations cover ads, chatbots, recommendation engines, and even internal tools like contract‑drafting software. Non‑compliant firms face fines up to €15 million or 3 percent of global revenue. Regulators warn that the flood of labels could overwhelm consumers, while industry lawyers say the rules will force businesses to embed disclosure mechanisms deep into their tech stacks.
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