Meta rolled out a sweeping data‑collection program on its U.S. workforce last month, converting corporate laptops into surveillance tools that capture every keystroke, mouse movement, click and screen view. The company says the raw behavioral data will train its artificial‑intelligence systems, helping them learn how "smart people use computers to accomplish tasks."
Employees received the notice via an internal memo, which made clear there is no way to opt out on a company‑issued device. When an engineering manager asked about alternatives, Meta’s chief technology officer Andrew Bosworth responded bluntly: the policy applies to all corporate laptops without exception.
The announcement hit a workforce already bracing for a major reduction in staff. On April 17, Meta disclosed plans to cut roughly 10 percent of its headcount—about 8,000 jobs—with the first wave slated for May 20. The timing, according to internal chatter, felt like “the worst possible timing.” Workers described the atmosphere as "incredibly demoralizing," and a flurry of countdown sites and nihilistic memes spread across the company’s internal network.
Beyond the surveillance, Meta has been pushing an aggressive AI‑centric agenda. Mandatory "AI Transformation Weeks" force employees to train on new tools, while performance reviews now factor in how many AI tokens a worker consumes each day. Internal dashboards gamify token usage, prompting some staff to create AI agents that manage other AI agents just to stay ahead of the metrics.
Mark Zuckerberg addressed the controversy in a company‑wide meeting, framing the data‑gathering effort not as surveillance but as a necessary step to teach AI how productive people operate. He also warned that AI is "probably one of the most competitive fields in history," a statement that rang hollow for employees fearing their own jobs might be replaced by the very technology they are being asked to feed.
The backlash underscores a broader tension in the tech industry, where firms like Microsoft, Coinbase and Block have also restructured around AI, often leading to layoffs and internal friction. Meta’s simultaneous rollout of surveillance, performance‑linked AI metrics and mass cuts makes its situation uniquely acute.
Internal comment threads filled with anger, confusion and a flood of emoji reactions within hours of the memo’s release. Workers voiced concerns that Meta, a company that has spent years convincing billions to share personal data, now struggles to get its own employees on board with a similar model.
As the layoff date approaches, the company faces a mounting challenge: balancing an ambitious AI strategy with a workforce that feels watched, pressured and uncertain about its future.
Cet article a été rédigé avec l'assistance de l'IA.
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