Tags: Bedrock

Amazon executives highlighted the rapid growth of the company’s Trainium AI chip line, noting that Trainium2 is already generating multi‑billion‑dollar revenue with over a million chips in production and more than 100,000 customers. The chip’s price‑performance edge has attracted major partners such as Anthropic, which is using hundreds of thousands of chips for its Project Rainier. At AWS re:Invent, Amazon unveiled the next‑generation Trainium3, promising four‑times the speed and lower power usage, underscoring Amazon’s ambition to challenge Nvidia’s dominance in the AI‑hardware market. Lire la suite

Amazon announced a new service called AI Factories that lets large enterprises and governments run AWS AI workloads inside their own data centers. The offering combines Amazon’s cloud software stack with Nvidia hardware, allowing customers to choose between Nvidia’s latest Blackwell GPUs or Amazon’s Trainium3 chips. AI Factories are positioned as a solution for data‑sovereignty concerns, giving organizations full control over data and hardware while still accessing AWS services such as Bedrock and SageMaker. Similar private‑cloud moves are also being pursued by Microsoft. Lire la suite

Amazon has introduced a new AI-powered feature called Help Me Decide, aimed at guiding indecisive shoppers toward a purchase. The tool appears on product pages in the U.S. when a user has been browsing without committing, and it draws on browsing history, search activity, and prior purchases to suggest a primary product, an upgrade option, and a budget-friendly alternative. Help Me Decide relies on Amazon's Bedrock and SageMaker machine‑learning platforms along with OpenSearch to compile recommendations and incorporate customer reviews. The feature is currently live in the Amazon app and mobile browsers. Lire la suite

Amazon has added a new AI-powered tool called “Help me decide” to its shopping experience. The feature analyzes a shopper’s searches, browsing and purchase history to surface product recommendations and explain why each item fits the user’s needs. Built on Amazon’s own large language models and services such as Bedrock, OpenSearch and SageMaker, the tool appears after a user has viewed multiple similar listings and is currently available in the United States on the Amazon Shopping app and website. It follows a series of earlier AI experiments, including the Rufus assistant, AI‑driven shopping guides, audio summaries and the Lens Live visual search tool. Lire la suite

Amazon Music has introduced AI‑generated weekly playlists that adapt to each listener’s "preferences and mood." Using Amazon’s Bedrock generative AI platform, the service curates a mix of familiar favorites, recent hits, and new discoveries, delivering playlists with catchy names such as "Empowerment Anthems" and "Melodic Flex." The feature, described by General Manager Ryan Redington as a new way to help fans connect with music that resonates, is currently limited to U.S. users and drops each Monday. It joins a broader push by streaming services toward AI‑driven personalization. Lire la suite