US v. Google: Court Returns to Debate Potential Breakup of AdX

Judge Brinkema ruled that Google illegally secured monopoly power in online advertising, prompting a new round of courtroom arguments. The Department of Justice and Google lawyers are now debating whether the decision should force a breakup of Google's AdX exchange. The DOJ maintains that Google unfairly locked up the ad‑tech market, while Google argues its products are efficient and face ample competition. Lire la suite