Perplexity, an AI search startup, is phasing out advertising and focusing on paid subscriptions for business users and high‑end professionals. Executives say ads could erode user trust, so the company will prioritize accuracy and revenue from customers like finance experts, lawyers, doctors, and CEOs. While not ruling out future ads, Perplexity aligns itself with the anti‑ad camp in the generative‑AI industry, contrasting with rivals such as OpenAI, which is testing ads, and Anthropic, which remains ad‑free.
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